Trevor Raymond worked for 20 years in the IT industry as a consultant on large-scale business systems. With the coming of the internet in the nineties and into the new millennium, he recognized the need to transition into this new technology.

Studying in his own time, he wrestled with the challenges of web design, HTML, CSS, PHP, LAMP Stacks, etc. Back in the day, the biggest problem was knowing where to start. Additionally, there is a constant barrage of dubious money-making opportunities, "automagic" shortcuts, and push-button fixes that claim to put you on Easy Street.

In short, in matters of internet entrepreneurship, the signal-to-noise ratio conspires to distract and disillusion all but the most focused, and, despite huge improvements in online technologies, that problem still holds people back and hinders their progress today.

Trevor found success by following a well-known principle. KISS. Keep It Simple, Stupid. Focus on the half-dozen tools that form the backbone of your business. Get to know them intimately. These days, they are much more sophisticated and simple to understand. He makes recommendations on this website based on his own experiences working with these essential tools.

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